Measurement
London compared with Manchester and Leeds on creator campaign rates
Influencer discovery tools meet three rate cards: London agency premiums, Manchester's named agencies and Leeds cost bases rarely match one national figure.
Topic
influencer discovery tools
Rules and ethics
How ASA and CMA rules change a UK creator discovery brief
Influencer discovery tools must build CAP Code and CMA endorsement checks into the brief before any UK creator is shortlisted for a campaign.
Outlook
Five season peaks that shape UK creator discovery timing
Influencer discovery tools should follow five UK season peaks, from January fitness to Christmas retail, each with its own shortlist lead time.
Outlook
Edinburgh and Glasgow compared on Scottish creator campaign funding
Influencer discovery tools must account for how Creative Scotland and Scottish Government funding differ between Edinburgh and Glasgow's creator pools.
Measurement
Influencer discovery tools for a Bristol creator test
A Bristol checklist for testing purpose-led creator campaigns: influencer discovery tools, measurement methods and the UK disclosure rules that apply.